How has the internet made media development more inclusive? - keep reading to find out.
In the present day, online platforms have made it significantly easier for everyone to create and distribute material. Previously, developing content for a wide audience required connectivity to a series of important resources and funding. Presently, with making use of mobile phones and typical digital innovations, digital media content examples including short form videos, website posts and podcasts can be quickly made with simply a couple of basic gadgets, along with reaching a huge audience, really quickly. This has opened the door for more diverse voices, specifically those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, meaning that social media has created a space for underrepresented neighborhoods to share their stories.
The increase of online content has completely changed what is implied by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media design. Normally, a small group of experts, such as newspaper editors or broadcasters, who would develop content for big audiences who mostly just consumed it. However, these days, with the aid of the internet, the face of media has seen considerable change, making the usage and ease of access of media far more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can produce and share their own material, just as quickly as they can absorb it. Social media has permitted anyone to contribute to public conversations, rather than just the major media providers therefore as a result, mass media is no longer controlled by a couple of big advocates. Rather, it is spread out across countless user narratives worldwide.
In the online media landscape, what we see on the internet is largely determined by algorithms which are formed by our online habits. Each social media channel uses its own automated system to reveal new content and advise material that will interest the user. The types of media content examples that will be revealed to a read more user is developed to keep people engaged. The algorithms are developed to keep individuals stimulated by suggesting and promoting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are exposed to, developing more division and bias amongst users around social issues. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for example, would recognise the impact of social media platforms in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media landscape.